The 27th Pet Fair Asia officially commenced on August 20 at the Shanghai New International Expo Center. Care Pet Food, a pet food brand under the Fortune 500 company Tongwei Group, presented its major new products, including cat food, dog food, and pet snacks. The Care Pet Food's booth, located at A51 of E6 Hall, adopted a modern factory design concept, vividly demonstrating its comprehensive quality control capabilities as a "healthy and reliable food brand under a Fortune 500 company."

Care Pet Food's booth at the 2025 Pet Fair Asia

Since successfully developing its first domestic pet food in 2000, Care Pet Food has been dedicated to the field of pet nutrition science, contributing significantly to the advancement of pet nutrition science in China. In 2025, Care Pet Food is undergoing a brand strategy upgrade, officially introducing the new concept of "balanced nutrition without burden."

Attendees learning about Care Pet Food products

In the cat food segment, Care Pet Food showcased its entire line of staple food products, including the Gold, Platinum, and Black Gold series. The Gold series, with a meat content of up to 80%, has sold millions of bags. A new Gold Chicken and Fish flavor was launched on August 8, specially adding imported sardines to help cats achieve a more balanced physique. The Platinum series focuses on gastrointestinal care, featuring superfood spirulina and using enzymatic hydrolysis technology for better nutrient absorption. The fresh meat cat food of the Black Gold series adopts an age-specific formula, precisely catering to different age needs, to achieve long-term companionship between pets and owners.

Cat food product display area

For dog food, Care Pet Food showcased its comprehensively upgraded dog food product line, including the Gold Four-Blend series and the Platinum series. The Gold Four-Blend series' duck and pear flavor, which claims to improve tear stains in 42 days, has been scientifically verified by China Agricultural University. The Platinum series uses enzymatic hydrolysis technology and features a specific four-fold gut health formula, also verified by China Agricultural University to improve soft stools in 10 days.

The snack segment also presented surprises, with the newly launched cat bars with popping pearls and cat grass cloud freeze-dried treats being favored by consumers at the event. The cat bars with popping pearls contain beneficial fish oil and taurine, utilizing patented enteric-dissolving technology to ensure nutrients are accurately delivered to the cat's body. The cat grass cloud freeze-dried treats not only have a high meat content but also use a natural hairball removal formula, contributing to the healthy growth of cats.

Dog food product display area

The Pet Fair Asia, which will lasted for five days, featured an interactive photo area with Care Pet Food's IP characters, "Tuo Tuo Yue Yue," at the entrance, attracting numerous visitors. Various interactive activities were also prepared for visitors. From August 22-24, participants completing interactive challenges will have the opportunity to receive limited "paw cloud" gold coins, full-size products, and other gifts. These heartfelt offerings represent the brand's gratitude for consumers' longstanding support.

Care Pet Food IP characters "Tuo Tuo Yue Yue" interactive photo rea

As a company under the Tongwei Group specializing in pet food research, development, production, and sales, Care Pet Food is revitalizing itself with 25 years of experience as a domestic brand. In the future, Care Pet Food will continue to focus on the field of pet health, deeply understand the needs and pain points of pet owners, drive product upgrades through innovative research and development, establish new benchmarks for scientific feeding, and promote harmonious and long-term companionship between people and pets.