2024-05-31
Recently, the China Energy Research Society released the first Brand Building Index of China’s Energy Enterprises at the 2nd “May 10 China Brand Day · Energy Brand Week”. According to the research and analysis of figures, the list of “China’s Top 100 Energy Enterprises for Brand Building” was unveiled, and the name Tongwei was on the list among the top 10.
Tongwei Group ranked top 10 in the “China’s Top 100 Energy Enterprise Brand Building” list
To promote the development of energy brands, the China Energy Research Society proposed to conduct research on the Brand Building Index of China’s Energy Enterprises at the first “May 10 China Brand Day · Energy Brand Week” in 2023. This move aims to survey the current situations and existing outcomes of brand building in the energy sector, study the path and experience of brand building in energy enterprises, and set up an industry benchmark in brand building, further improving energy enterprises’ priorities to brand building and promoting the development of energy brands.
The program was jointly led by the Energy Industry Brand R&D Branch of China Energy Research Society (hereinafter referred to as the “Energy Brand Branch”) and the Brand Institute of Beijing University of Technology. Han Wenke, Director of the Energy Brand Branch, said that the brand building of China’s energy enterprises is characterized by deepening brand awareness, enhancing brand image, and improving brand outreach. Through the program research, we found out the advantageous brands of energy enterprises and the merits of brand building, providing a reference for other enterprises in brand building.
Green Factory of Yongxiang New Energy
Over the past 42 years, under the leadership of Liu Hanyuan, Deputy to the NPC, Vice Chairman of the All-China Federation of Industry and Commerce, and Chairman of the Board of Directors of Tongwei Group, Tongwei has firmly established the brand awareness of “quality-based enterprise, brand-backed enterprise” through the forward-looking layout of brand strategy. It strives to implement brand strategy with a global vision and continuously promote the full integration of brand building into enterprise development. The brand history and development history are highly integrated and well inherited, and the brand reputation, industry influence, and power of discourse are continuously enhanced; as a result, the company’s sustainable and stable development is strongly supported.
In 2023, Tongwei reached a new high in brand value, up to RMB 201.376 billion, and secured its first position again in the world’s aquaculture and PV sectors. It was successively included in the lists China’s 500 Most Valuable Brands, Asia’s 500 Most Influential Brands, and World’s 500 Most Influential Brands. Tongwei now boasts ever-increasing brand value and brand influence in the world. At the same time, Tongwei won the honorary titles “2023 Corporate Social Responsibility Model Award”, “2023 Outstanding Brand Image Award”, “Times Pioneer Brand Award”, “Top 10 Green Energy Brands”, etc.
Tongwei's intelligent manufacturing line of high-efficiency modules
In 2023, Tongwei was included among the Fortune 500 Companies for the first time and became the first Fortune 500 Company in the global PV sector, reflecting that China’s PV sector, as a new “calling card of China”, has made brilliant the achievements recognized on the world stage. In the future, with its confidence and determination, Tongwei will continue to lead green development and promote the global energy revolution, practice corporate social responsibilities and the concept of green development, and make further contribution to global green sustainable development and carbon neutrality.