From December 25 to 26, 2025 The 11th China Agricultural Brand Annual Ceremony will be grandly held at Tongwei International Center in Chengdu. The event will bring together key leaders, authoritative experts, leading entrepreneurs, and industry elites from the agricultural and branding sectors in Chengdu to jointly chart a new blueprint for rural revitalization.

Brands are the core symbol of agricultural competitiveness and an important support for agricultural and rural modernization. President Xi Jinping pointed out that “China should develop its own grain brands to get better prices and returns,” and emphasized the need to “develop a number of competitive agricultural brands.” With the upgrading of consumption structures among urban and rural residents in China, demand for agricultural products has shifted from availability to quality, making brands an increasingly decisive factor in purchasing decisions. Agricultural branding helps promote standardized agricultural production, industrialized operations, and market-oriented marketing, serving as an important pathway to enhance agricultural quality and efficiency and increase farmers' income.

The year 2025 marks a period of concentrated policy dividends release for agricultural modernization, steering brand development from a national strategic perspective: The Central Document No. 1 of 2025, Opinions of the CPC Central Committee and the State Council on Further Deepening Rural Reform and Solidly Advancing All-Round Rural Revitalization, explicitly calls for the "implementation of the Premium Agricultural Brand Cultivation Program," underscoring the powerful role of brand-building in supporting agriculture, rural areas, and farmers. The Ministry of Agriculture and Rural Affairs is intensively promoting the Premium Agricultural Brand Cultivation Program (2022–2025), accelerating the formation of a cultivation list for approximately 300 premium brands. Simultaneously, the State Administration for Market Regulation is refining national standards such as Brand Valuation―Agricultural Products, while the China National Intellectual Property Administration has opened a "green channel" for geographical indication registrations. Multiple departments are collaborating to build a new ecosystem for brand development characterized by "standard leadership, tiered cultivation, and financial empowerment."

At this critical juncture, 2025 The 11th China Agricultural Brand Annual Ceremony will be held grandly from December 25 to 26 at Tongwei International Center in Chengdu. This industry event, spanning eleven years, is becoming a core hub for translating policy blueprints into industrial results.

A convergence of insight at the roundtable dialogue

In the great process of empowering brand agriculture and serving rural revitalization, the China Agricultural Brand Annual Ceremony, as a flagship annual event in China's agricultural industry, has been successfully held for ten consecutive years since 2015, winning widespread acclaim in the industry and injecting strong momentum into the comprehensive promotion of rural revitalization and the modernization of agriculture and rural areas.

Agricultural brands are an important engine for promoting the upgrade of the entire agricultural chain and achieving high-quality development. In recent years, China's agricultural brand development has achieved remarkable results, with sales of regional public brands and corporate brand products increasing year by year. The market competitiveness of branded agricultural products continues to strengthen, significantly driving farmers' income growth and industrial upgrading. This year's event will feature field visits to agricultural industrial parks, agricultural brand exhibitions, agricultural brand promotions and seminars, keynote speeches, roundtable dialogues, and the release of the top 100 iconic agricultural brands. These activities will focus on enhancing the competitiveness, influence, and driving force of agricultural brands and promoting government-industry-university-research collaboration, pooling experience and wisdom from all sectors. This December, join us in Chengdu to witness Chinese agricultural brands shine, explore pathways to brand excellence, and collaborate toward a vibrant future for agriculture.

Harnessing Technology to Build Strong Brands for Agricultural Development and Rural Revitalization

2025 The 11th China Agricultural Brand Annual Ceremony

We look forward to welcoming you in Chengdu

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