China Brand Day | The Brand Ascendancy of China's PV Reshaping the Global Energy Landscape
2025-05-17

As global industrial chains undergo accelerated restructuring

"Brand Power" has emerged as the core arena for great power competition

From "World Factory" to "Fount of Innovation"

China's economic rise now manifests through "brand awakening" as its hallmark

opening a new chapter


China’s PV industry

as a crucial component of China's energy brands

with an industrial scale exceeding 900 million kilowatts in cumulative installations

and a technology base for 100% domestically-produced core equipment

has established an oriental foothold for global energy transition

This globally renowned "Symbol of China"

is redrawing the world's energy and geopolitical economic map

fulfilling the green commitments of a community with a shared future

through clean energy


In the grand narrative of global energy revolution, China's PV industry has achieved a historic leap from "follower" to "pathfinder" through decade-long perseverance. China's enterprises have persevered from the darkest hour under EU and US's anti-dumping and countervailing sanctions in 2012. By 2024, all top 10 global PV module manufacturers in terms of shipment volume are from China. Chinese PV brands, with innovation as their sword and application scenarios as their anchor, are scripting an epic saga of China's advanced manufacturing in the carbon peaking and carbon neutrality era.


Technological Revolution

From "Chokepoint" to "Standard Setter"

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Over a decade ago, China's PV industry faced challenges with raw materials, markets, and equipment all reliant on external sources. Today, China commands full industrial chain dominance spanning polysilicon, wafers, cells, modules, and production facilities.


Breakthroughs in Foundational Technologies

Yongxiang's proprietary "Yongxiang Method" for high-purity polysilicon production has achieved nine generations of iterative upgrades, shattering foreign technological barriers to realize "intelligent manufacturing in China" for electronic-grade polysilicon.

Tongwei Global Innovation R&D Center maintains a parallel R&D strategy across multiple technology roadmaps and has achieved fruitful research results. The THC module power has broken the heterojunction module world record for nine consecutive times, with the highest module power reaching 790.8W and an efficiency of 25.46%. The TBC product has successfully obtained TÜV Rheinland certification, and the power of a batch of 210R-66 on the pilot line has reached 660W, ranking in the first echelon of the industry. Besides, perovskite tandem cell efficiency has reached 34.17%.

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Monocrystalline Pulling Rod Process at Yongxiang


Standard System Reconstruction

As of the end of February 2025, China has issued more than 110 solar energy-related national standards and led the formulation of 7 international standards. Tongwei and other leading PV enterprises have promoted the standardization of module and rectangular silicon wafer sizes, reconstructing the world's PV product standard system.


Digital Transformation of Intelligent Manufacturing

With the continuous deepening of a new round of technological revolution and industrial transformation, Tongwei has accelerated the pace of "intelligent transformation and digital transformation". In 2017, Tongwei built and put into operation the world's first industrial 4.0 high-efficiency cell production line. In 2021, Tongwei joined forces with China Telecom and Huawei to build a world-leading 5G smart factory at the Jintang base. In 2023, Tongwei built and put into operation the world's largest single-unit scale, most automated, digitalized, and intelligent Yancheng module production base, continuously leading the transformation of PV production methods.

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The intelligent manufacturing workshop of TW Solar


This technological leap signifies China's transition from technical breakthrough to global rule-making in PV. The sector continues to forge the "Symbol of China" through world-class technological prowess.


Ecological Reformation

A Dimensional Shift from "Single Manufacturing" to "Pan-Scenario Empowerment"

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The evolution of Chinese PV is a history of continuous breaking of industrial boundaries and reconstruction of the energy ecosystem. Under the catalysis of the "dual carbon" goal, the PV industry is opening up a trillion-yuan-level new blue ocean with the dual-wheel drive of "technology + scenario".


Application Scenario Diversification

From solar-grazing ecological ranches to offshore PV plants, and from PV-powered desertification control to integrated PV-storage-charging systems, PV has deeply converged with agriculture, aquaculture, architecture, and transportation to foster novel "PV+" models.

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Tongwei's "Integration of Fishery and PV" Project in Mazhang


Innovation Business Model

Tongwei's globally pioneering "integration of fishery and PV" model creates an organic tri-sector model combining aquaculture (primary industry), PV power generation (secondary industry), with and science education/rural tourism (tertiary industry), enhancing industrial value while boosting rural revitalization.

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Global Zero-Carbon Narrative


At Intersolar Europe 2025, Tongwei unveiled its next-gen TNC 2.0 full-scenario product matrix, driving "efficiency evolution" through dual engines of technological innovation and intelligent manufacturing, making sustainable energy futures more tangible and attainable.


Global Spotlight

From 1 to 50, Chinese PV is burnishing the "national brand"

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In the context of global open competition, Chinese enterprises are demonstrating unprecedented determination in their globalization journey, expanding their presence in overseas markets and establishing a global footprint. Over the past two decades, the number of Chinese brands on the list of World's 500 Most Influential Brands has increased from 1 to 50. As a leading representative of the "New Trio" for export, Chinese PV companies, such as Tongwei, have continuously improved their technological innovation and supply chain capabilities, accelerating the expansion of international markets and establishing a global leadership position.


Brand Elevation

In 2024, Tongwei's brand value reached a new historical high of RMB 230.559 billion, continuing to rank first in both the global aquaculture and PV industries. From RMB 1.9 billion in 2004 to RMB 230.559 billion in 2024, Tongwei's brand value has increased more than 100 times, continuously breaking historical records and becoming a typical case of the rise of Chinese brands.


Global Accolades

With its robust development strength and brand influence, Tongwei has been listed in the World's 500 Most Influential Brands for two consecutive years and has received honors such as "China's 500 Most Valuable Brands", "Top 500 Asia Brands", and "Top 100 Brands in China's Energy Sector".


A brand serves as a concentrated representation of a company's strength. Chinese PV enterprises, such as Tongwei, are driving the global energy transition through quality and innovation, establishing world-class industry benchmarks and validating the core strength of "Made in China".


The rise of China's PV industry epitomizes a brand revolution marked by breaking technological blockades through independent innovation and reshaping global rules via an open ecosystem. This transition, from "product export" to "standard export", and from "market for technology" to "technology creating markets", highlights the core essence of Chinese brands—genuine global competitiveness, which stems from technological self-reliance, is achieved through ecosystem co-creation, and culminates in value co-existence.


As the global manufacturing leader

China's manufacturing scale

has maintained its world-leading position for 15 consecutive years

This achievement

underscores

the consistent and forward-looking nature of our industrial policies

fully demonstrating the powerful driving force of our institutional advantages


Each kilowatt-hour of clean electricity

generated globally by Chinese PV modules

adds contemporary annotations

to the concept of "Chinese brands"