From September 10 to 13, the 14th TOPS Chengdu Pet Expo grandly kicked off at Chengdu Century City New International Convention and Exhibition Center. Covering a total exhibition area of over 50,000 square meters, this edition of the expo gathered nearly 600 exhibitors and more than 5,000 pet brands in Chengdu. As a professional pet food brand under Fortune Global 500 Tongwei Group, Care Hoochown has been headquartered in Chengdu for 26 years. This time, it made an appearance at Booth D2, Hall 5, alongside brand spokesperson Liu Yu, brand IPs  Tuotuo  and Yueyue, and its Black Gold product line. As the local host brand, it leveraged its home-field advantage to strengthen emotional connections with pet-owning families in Chengdu.

On August 26, Care Hoochown officially announced that Liu Yu, a Chinese mainland singer, dancer and actor, would serve as its brand spokesperson. This versatile artist, deeply loved by Generation Z, is known for his professionalism, rigorous attitude and passion for pet parenting — traits that perfectly align with Care Hoochown's brand essence of upholding strict safety standards and focusing on evidence-based scientific nutrition. By taking this opportunity at the Chengdu Pet Expo, Care Hoochown aims to connect with local young consumers through more youth-oriented communication, and join hands with spokesperson Liu Yu to promote the "Good Nutrition, No Burden" easy pet parenting lifestyle.

With the creative core of "Cloud Train: Embarking on a Cuddly Healing Journey", Care Hoochown deeply integrated cloud and train elements with its new visual identity system, building a dreamy, joyful shared space for both pets and pet parents at the exhibition site. This immersive experience breaks the traditional one-dimensional product communication model used by most pet food brands. Brand spokesperson Liu Yu made a special appearance alongside the brand IPs "Tuotuo" and "Yueyue" on the themed train; his warm public image paired perfectly with the cute, playful IP characters, quickly building emotional resonance with visiting attendees. The brand's new TVC, played on loop at the venue, centered on the core theme of "Liu Yu × Tuotuo & Yueyue × Black Gold Product Line", seamlessly combining the spokesperson's personal charm, brand IP appeal and product value in one integrated presentation.

Care Hoochown Debuts at 2026 Chengdu Pet Expo

Beyond the immersive experience on the exhibition booth, the brand also showcased its long-term accumulated expertise in product development. At this Chengdu Pet Expo, Care Hoochown made a high-profile launch of its upgraded Black Gold product line: the revamped Black Gold Fresh Meat Cat Food adopts a 5-stage age-specific system that precisely covers kitten, adult cat and senior cat life stages, with targeted formulations for immune support, body weight management and joint health respectively. The Black Gold Fresh Meat Dog Food is scientifically categorized by dog size and age, supplemented with proprietary probiotics and custom functional freeze-dried ingredients to meet diverse needs including coat beauty, gut protection and bone strengthening. As a professional pet food brand with 26 years of in-depth industry experience, Care Hoochown relies on its 20,000 ㎡ self-owned production facility and full-process quality control, adhering to the "Good Nutrition, No Burden" philosophy. The brand rejects meaningless data stacking and blind industry trends, ensuring every formula delivers just the right amount of balanced nutrition.

Care Hoochown Black Gold Product Line

The heartwarming healing journey inside the exhibition hall extended far beyond the venue, blending into the charming night scenery of Chengdu. On the evening of September 9, as the Mid-Autumn Festival approached, the "Raise a Cup to the Bright Moon" TOPS Chengdu Pet Expo Buyer Appreciation Dinner, exclusively named by Care Hoochown, was warmly hosted at Shunxing Old Teahouse. Care Hoochown gathered with core national distribution partners and industry guests, celebrating the upcoming Mid-Autumn Festival in advance amid the fragrance of tea and soft moonlight, while exploring new development opportunities for the pet industry.

Care Hoochown Named Sponsor of TOPS Chengdu Pet Expo Buyer Appreciation Dinner

Moving forward, Care Hoochown will continue to focus on evidence-based pet nutrition, fully practice its "Good Nutrition, No Burden" brand philosophy, drive the upgrading of China's pet nutrition industry with higher standards, safeguard the dietary health of countless furry companions, and stand by every pet-owning family through their warm daily moments.