On July 29, the Tongwei Modules Distributed Core Distributors Co-Creation Summit themed "Breaking the Cocoon, Forging Ahead" was successfully held in Mogan Mountain, Zhejiang. 

Representatives from Tongwei Modules and core distributors across the country gathered to review the achievements made together in recent years, conduct in-depth discussions on the second-half market layout based on the current PV market situation, and jointly explore a high-quality development path.

‌Core Distributors Award Ceremony Venue‌

Review and Outlook

Strengthening Confidence in Cooperation

In his speech, Guo Jiaxun, Deputy General Manager of Distributed Module Marketing at Tongwei Co., Ltd. PV Business Division, extended sincere gratitude to the attending distributor partners, and reviewed the growth journey of the distributed segment since Tongwei laid out its module business. He stated that Tongwei Modules always values frontline feedback, and hopes to take this summit as a link to fully listen to the real demands of distributors, continuously iterate products and services, and promote the transformation of product value into tangible returns for channel partners.

During the conference, an award ceremony for core distributors was also held. This honor is not only full recognition of the joint efforts in the past, but also further consolidates the confidence and determination of both parties to jointly expand the market.

‌Core Distributors Award Ceremony Venue

Focus on Five Key Topics

Shifting from "Dividing the Cake" to "Expanding the Cake"

From the mandatory national standards for the PV industry that set compliance bottom lines, to the cost accounting models released by industry associations that standardize competition order, the PV industry governance system continues to improve. It is accelerating to break away from the extensive development model of low-price involution, and transforming to a value-oriented high-quality stage. This summit is a practical action for Tongwei Modules to follow the high-quality development trend of the industry, and build a healthy market ecosystem together with channel partners.

‌On-site Discussion, Co-creating the Future‌

The conference abandoned the traditional one-way policy briefing mode, and adopted the form of co-creation between the manufacturer and distributors. It carried out in-depth discussions around five major topics: marketing innovation, product value, channel layout, profit model, and regional price self-discipline. Distributor partners combined frontline realities, actively fed back market pain points and operational demands, and jointly explored action paths with the manufacturer to shift from "involution and competing for the existing cake" to "collaboratively expanding the value cake".

Sun Zhiyang, General Manager of Distributed Module Marketing at Tongwei Co., Ltd. PV Business Division, said that low-price involution is a common challenge faced by the PV industry. In a complex market environment, it cannot be resolved quickly with a single measure. Tongwei Modules always regards distributors as close partners, and is willing to explore long-term solutions to break through the dilemma together. Manufacturers and distributors are in a two-way selected long-term cooperative relationship. Only by moving forward together can we build a healthy and sustainable PV channel ecosystem.

Jointly Sign Self-discipline Initiative

Consolidate the Foundation for Sound Market Development

At the conference site, Tongwei Modules and the attending distributors jointly signed and released the Joint Initiative for Collaboratively Standardizing Market Operation Order. This marks the formal transformation of the "anti-involution" consensus into executable and supervisable channel collaboration guidelines, laying a foundation for the long-term stable development of regional markets.

‌Initiative Release Venue‌

The essence of market competition is a comprehensive competition of manufacturer collaboration, channel governance and value creation capabilities. Tongwei Modules will work with all distributors to implement the consensus reached at the conference, stabilize market expectations, drive growth through value creation, jointly go through the industry cycle, and achieve mutual benefit and win-win results.