On May 1st, Chengdu's first International Pet Sports Meet kicked off in Sanshengxiang. The local pet food brand Care Haozhuren made an appearance at the event as the chief sponsor and announced at the opening ceremony the launch of a long-term pet economy ecosystem co-creation plan with Jingguan Media, a subsidiary of Chengdu Media Industry Group. This move marks Haozhuren's transition from a product provider to a co-builder of the urban pet economy ecosystem.

The sports meet was organized by Jingguan Media of Chengdu Media Industry Group, with professional events undertaken by the China Kennel Union (CKU) Purebred Dog Culture Development Center. As the sole member organization of the Fédération Cynologique Internationale (FCI) in China, CKU provided international-standard competition organization guarantees for the event. The competition schedule included events such as the Professional Group Jumping Competition (J3) and Standard Agility Competition (A3), with the ROB Family Dog Obedience Competition Level 4 serving as a World Cup qualifying event. In addition to professional events held from May 1st to 2nd, a pet market will be held from May 3rd to 5th, creating a comprehensive pet economy experience by connecting offline scenarios of competitions, socializing, and consumption.

The hosting of an international pet event in Chengdu reflects the city's proactive layout in transforming its attitude of cherishing life into industrial vitality and a new consumption ecosystem. Currently, Chengdu boasts over 5 million pets and more than 2 million pet-owning households. The city leads the nation in the number of pet grooming salons and pet hospitals, earning it the title of "China's Third Pet City." Against the backdrop of Chengdu accelerating its "15th Five-Year Plan" layout, the "pet economy" was officially included in the Chengdu municipal government work report at the beginning of 2026. From dedicated pet waiting areas in shopping malls to商圈 (commercial districts) like Dongjiaoji Memory and Joy City, which have long been pet-friendly landmarks, Chengdu is sketching out an urban landscape of mutual friendliness between humans and pets with a "healthy, fashionable, and youthful" touch. This sports meet serves as a concentrated display of this vision.

The deep resonance between the brand and the city stems from their inherent alignment in pet-friendly genes. Rooted in Chengdu for 26 years, Care Haozhuren has always adhered to the brand philosophy of "good nutrition without burden" and the brand vision of "making pets healthier and promoting harmonious and long-lasting companionship between humans and pets," which is in line with the spirit of intimacy and healthy vitality embodied by this sports meet.

As a responsible local enterprise, actively supporting Chengdu's leading "healthy, fashionable, and youthful" large-scale pet industry events is a firm step by Care Haozhuren in continuously deepening and leading the upgrade of the pet economy. At the opening ceremony, Care Haozhuren, together with Jingguan Media of Chengdu Media Industry Group, launched the long-term pet economy ecosystem co-creation plan, issued a pet-friendly declaration, and initiated preparations for the establishment of a pet industry chamber of commerce. Taking this as a starting point, the brand will layout multi-dimensionally around professional competitions, civilized initiatives, spatial support, and industrial alliances, participating in the substantive construction of Chengdu's pet economy ecosystem. In this collaboration, Jingguan Media of Chengdu Media Industry Group leverages its mainstream media influence to build a communication platform, while Care Haozhuren injects content marketing, product research and development, and long-term market experience, jointly driving the pet industry towards a more standardized and vibrant direction. These series of actions reflect the proactive actions of Chengdu's local giant enterprises in embracing the young and fashionable pet economy market as ecosystem co-builders.

With 26 years of local deep cultivation, Care Haozhuren has naturally evolved from a witness to the city's development to a co-builder of the pet economy ecosystem. Relying on the scientific research and financial strength of Tongwei Group, a Fortune 500 company, Care Haozhuren has built a comprehensive product matrix covering cat food, dog food, snacks, and pet supplies. Its Black Gold, Gold, Silver, and wet food series continue to iterate, providing pet-owning families with healthy main food solutions covering the entire life cycle of pets, enabling "Made in Chengdu" products to reach broader markets.

Looking ahead, Care Haozhuren will continue to anchor its brand vision of "making pets healthier and promoting harmonious and long-lasting companionship between humans and pets," delve deeper into the pet food industry, and set a new benchmark for scientific feeding. Starting from a bag of high-quality main food and standing on a city-level industrial co-creation platform, Care Haozhuren is leveraging its focus and accumulation to help Chengdu create a new highland for the pet economy, allowing the beautiful stories of human-pet companionship to continue for a long time in this pet-friendly city.