Recently, the results of the 12th "Baiyucong Cup" Excellent Public Relations Case Awards, hosted by the Shanghai Public Relations Association, were announced.

Tongwei project, "PV Changes the World - TW Solar Steps onto the European Stage, Presenting China's Answer for a 'Zero-Carbon Future'," stood out among numerous entries and was honored as a "Demonstration Case."

How did we tell the "Tongwei Story" in munich?

The award-winning case originated from the Intersolar Europe exhibition held in Munich, Germany, in May 2025. On this significant global platform for the photovoltaic (PV) industry, Tongwei, centered around the theme of "PV Changes the World," showcased the practices and reflections of Chinese PV enterprises in the energy transition process through product displays and professional exchanges. It positioned its own development within the shared context of global carbon neutrality and sustainable development.

A splendid appearance of Chinese PV on the international stage

On this international stage, Tongwei's displays and exchanges carried broader sector significance. As a leader in China's PV industry, Tongwei utilized the exhibition as an open platform to engage in in-depth discussions with global peers, customers, and partners on energy transition, technological pathways, and sustainable development, demonstrating the responsibility of Chinese PV enterprises through dialogue.

By continuously participating in international sector exchanges, Tongwei has consistently integrated its development practices into global energy discussions, providing a stable and understandable model for rational expression and long-term communication of China's PV sector in the international context.

Booth design: Establishing a mature and rational brand expression in the international context

In terms of booth presentation, Tongwei adopted a concise design language widely recognized internationally, creating an open, restrained, and communicative exhibition environment through clear spatial structures and orderly functional divisions. This approach facilitated efficient communication in a multicultural context, enabling technical information to be accurately understood and discussed within a professional framework, reflecting the increasingly mature expressive capabilities of Chinese PV brands on the international stage.

Visuals and content: Engaging in global issue discussions through technical language

In content presentation, Tongwei systematically showcased its full industrial chain product layout, covering polysilicon, wafers, cells, and modules, through a matrix-style display method. Customized models were employed to translate complex technological logic into understandable, discussable, and verifiable professional language. Through exchanges with global customers, sector partners, and professional visitors, Tongwei continuously shared its industrial practices and technological reflections in driving the energy transition.

Winning the "Baiyucong Cup" not only represents professional recognition for Tongwei's 2025 German exhibition project but also provides a clear annotation for Tongwei's overseas brand communication practices.

The "lean logic" presented at the booth is not a one-time communication expression but a methodology that Tongwei has long adhered to in product research and development and technological iteration.

This logic is also vividly reflected in the performance of the latest generation TNC 3.0 modules: with the G12R-66 format, the module achieves a maximum power of 670W and a conversion efficiency of 24.8%; with the G12-66 format, the maximum power is further increased to 770W, also achieving a conversion efficiency of 24.8%, making it a leader in the current sector's 210 module efficiency levels.

A "Cooler" High-Energy Core: Utilizing a quarter-cell design, the operating current per cell is significantly reduced by three-quarters. Combined with a lower power temperature coefficient, it ensures stable output even during midday high temperatures;

"Four-Lane" Anti-Shading Intelligence: The internal current path is upgraded to 4 parallel circuits, enabling efficient and rapid current diversion when encountering shading. This minimizes power generation loss caused by partial cell shading to the greatest extent;

All-Weather Operational Capability: With enhanced passivation and lower leakage current, it remains unaffected by cloudy, rainy, dawn, or dusk conditions, maintaining high sensitivity to capture photons even in low-light environments. This ensures efficient round-the-clock operation, maximizing the utility of every ray of light.

A Dual Symphony of 30-Year Value: Inheriting the high bifaciality gene, it delivers additional power generation gains. With an annual linear degradation rate as low as 0.35%, the cumulative power generation over its entire lifecycle creates a "snowball" effect, allowing every investment to benefit from the compound interest of time.

From booth to product, from brand expression to product manufacturing, Tongwei consistently pursues the same goal across different dimensions-continuously approaching optimal solutions in key areas. In 2026, Tongwei will continue to promote the coordinated presentation of its brand and products on an even higher-standard international stage.