Brands are the core hallmark of agricultural modernization and a key lever for enhancing industrial competitiveness and driving rural revitalization. On December 25-26, the highly anticipated 2025 11th China Agricultural Brand Annual Ceremony will grandly commence at the Tongwei International Center in Chengdu. As a core highlight of the ceremony, the "2025 China's Top 100 Iconic Agricultural Brands" will be released concurrently, setting new benchmarks for agricultural brands and fueling new developments in agriculture and rural areas.

Since its inaugural edition in 2015, the China Agricultural Brand Annual Ceremony has traversed a glorious decade, evolving into an annual gathering that interprets agricultural brand value, exchanges brand-building philosophies, and shapes brand image. Over the past ten years, the ceremony has consistently engaged with the pressing issues of the times, witnessing China's agriculture transition from "quantitative accumulation" to a "qualitative leap," and propelling a number of agricultural brands that combine market competitiveness with cultural heritage to prominence. Since its global debut in 2019, the "China's Top 100 Iconic Agricultural Brands" initiative has steadfastly adhered to its original aspiration of "cultivating benchmark brands and empowering agricultural development." It precisely aligns with the requirements for agricultural brand building in the new era, receiving enthusiastic responses from agricultural departments, agricultural associations, and brand institutions across over a hundred provinces, autonomous regions, and municipalities nationwide. Thousands of agricultural product brands have actively participated and competed on this platform. A host of distinctive agricultural products, once "hidden in the mountains and rooted in the fields," have leveraged the power of brands to break through barriers, reach nationwide markets, and be exported overseas.

Currently, China's agricultural brand building is ushering in dual dividends from both policy and market. The Ministry of Agriculture and Rural Affairs, in collaboration with multiple departments, continues to refine the brand catalog system and deepen the implementation of the agricultural brand excellence cultivation plan. It has already included 26 regional public brands for grains in its key cultivation list, planning to form a cultivation catalog of around 300 premium brands. Concurrently, with the deep penetration of smart agriculture technologies and the continuous deepening of whole-industry-chain integration, branded agricultural products have become a core engine for increasing farmers' income. Against this industry backdrop, the selection and release of the "2025 China's Top 100 Iconic Agricultural Brands" hold significant practical meaning and industry value.

Establishment of China Agricultural Brand Development Alliance & Grand Release of "2024 China's Top 100 Iconic Agricultural Brands"

Presently, the call for entries and evaluation for the "2025 China's Top 100 Iconic Agricultural Brands" has concluded. Upholding the principles of "free participation, fairness, and authority," this selection attracted active participation from regional public brands, corporate brands, and product brands across the country. A judging panel composed of agricultural experts, association leaders, and media representatives will conduct a comprehensive assessment based on policy direction and industry trends. The evaluation focuses on five core dimensions: market competitiveness, quality assurance capability, innovation drive, brand influence, and sustainable development capability. One hundred iconic brands representative of the industry will be selected and grandly announced during the ceremony.

In addition to the release of the "2025 China's Top 100 Iconic Agricultural Brands," this year's ceremony will also convene honoured guests including association leaders, experts, scholars, and representatives from leading enterprises in the agricultural sector. They will engage in roundtable dialogues and thematic sharing sessions centered on topics such as "New Practices for High-Quality Development of Agricultural Brands" and "Gathering New Ideas for Brands, Discussing New Momentum for Rural Areas," offering suggestions and pooling wisdom for China's agricultural brand building.

From policy guidance to market practice, from industrial upgrading to brand breakthroughs, "2025 China's Top 100 Iconic Agricultural Brands" will provide referable advanced experience for the development of more agricultural brands and inject stronger brand power into the comprehensive revitalization of rural areas. Let us jointly anticipate this annual celebration of agricultural brands, witness the glorious moment of China's Top 100 Iconic Agricultural Brands, and embark on a new journey of empowering agriculture through strong brands!

Strengthening Agriculture Through Brands, Empowering Rural Revitalization

December 25-26

2025 The 11th China Agricultural Brand Annual Ceremony

is fast approaching

The official registration channels are now open,

and we cordially invite you to join us at this prestigious event.

Witness the Power of China's Agricultural Brands

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