On December 27, 2024 The 10th China Agricultural Brand Annual Ceremony was grandly held at the Tongwei International Center in Chengdu. Around the theme of "Empowering Branded Agriculture and Focusing on Rural Revitalization," this ceremony brought together distinguished leaders, experts and scholars, leading enterprises, and industry elites in the fields of agriculture and brand to discuss ideas, exchange insights, enhance consensus, further promote the strategy of spurring agricultural development by building strong brands, and help rural revitalization.

Guests gathered

1

Guests gathered to

pioneer a new chapter in agricultural brand development

A large number of guests were present at the ceremony. Ma Peihua, Vice Chairman of the 12th CPPCC National Committee, expressed warm congratulations on the convening of this ceremony through a video speech. Leaders and guests attending this event were He Changchui, former Deputy Director General of the Food and Agriculture Organization of the United Nations; Li Jinxiang, former National Chief Veterinarian of the Ministry of Agriculture and Rural Affairs, and Executive Vice President and Secretary-General of China Association of Rural Development; Ke Bingsheng, former President of China Agricultural University and an expert in agricultural economics and policy; Tang Yuanjie, former Secretary of the Party Committee and Director of Farmer's Daily Newspaper Office, and Executive Dean of China Rural Revitalization Research Institute of Renmin University of China; Zhang Hongyu, President of China Agricultural Risk Management Society and former Head of the Rural Economic System and Operation Management Department of the Ministry of Agriculture and Rural Affairs; Sun Ning, a member of the Party Leadership Group and Vice Chairman of the Sichuan Provincial Federation of Industry and Commerce; Mou Jinyi, Secretary of the Party Committee and President of Sichuan Academy of Agricultural Sciences; Guo Yizhong, President of the Agricultural and Animal Husbandry Sector of Tongwei Co., Ltd. and General Manager of TWAD Co., Ltd.; Huang Qigang, Secretary of the Party Committee and Vice President of Tongwei Group; Song Jianwu, a professor and doctoral supervisor of the School of Journalism and Communication of Renmin University of China, and a consultant of the Specialized Committee for New Media of All-China Journalists Association; Lei Ming, President of the Institute on Rural Vitalization at Peking University; Zheng Fengtian, Director of the Rural Development Research Institute of Renmin University of China; Li Zhiqi, Deputy Director of the Economic Committee of the CPPCC Beijing Committee, Vice Chairman of Beijing Federation of Industry and Commerce, and Chairman of Vitalization International Institute; Tie Ding, a member of the Agricultural Brand Expert Working Committee of the Ministry of Agriculture and Rural Affairs and Director of the Yuanyi Think Tank Agricultural Research Center; Qin Ziqiang, Vice President of Sichuan Rural Development Federation and former Deputy Secretary of the Party Committee of Sichuan Agricultural University; Zhu Qing, President of Sichuan Animal Agriculture Association and former Vice President of Sichuan Agricultural University; Chen Jun, Secretary-General of the Association of Promotion for Sichuan Rural Economy, and former Director and Second-tier Counselor of the Agriculture Department of the CPPCC Sichuan Committee Office; He Jieming, Deputy Secretary-General of Bazhong Municipal People's Government; Zhang Zhixiang, Secretary of the Party Committee of Chengdu Agricultural College; Wu Ping, Vice Dean of the College of Economics of Sichuan Agricultural University; Hu Yanchun, a professor of Sichuan Agricultural University; Luo Yuzhu, Director of the "Leading Goose" Research Center at the School of Agriculture and Biology of Shanghai Jiao Tong University; Hu Wenjun, Deputy Secretary-General of International Green Economy Association; Chen Ming, Vice President and Secretary-General of the Western Private Economy Research Institute in Sichuan Province, etc.

Group photos of leaders and guests

Ma Peihua, Vice Chairman of the 12th CPPCC National Committee, said in the video speech that this year marks the tenth anniversary of the China Agricultural Brand Annual Ceremony. Over the past decade, the ceremony has always followed epoch topics such as spurring agricultural development by building strong brands, winning the battle of poverty alleviation, and boosting rural revitalization, greatly driving the construction of agricultural brands in China and receiving high acclaim from the industry. It is hoped that the ceremony enables to give full play to the advantages of the platform, work together, jointly "support," "strengthen," "protect," and "highlight" agricultural brands, assist in creating more and more agricultural brands that are powerful, influential and reliable, continuously enhance the reputation of agricultural brands, and keep contributing more to the modernization of agriculture and rural areas.

Video speech by Ma Peihua, Vice Chairman of the 12th CPPCC National Committee

According to He Changchui, former Deputy Director General of the Food and Agriculture Organization of the United Nations, although certain results currently have been achieved in China's agricultural brand building, its concept, system, mechanism, and measures are still relatively weak. It is recommended to strengthen the collection of national agricultural brands and the establishment and improvement of the database; to actively organize and carry out standardization and normalization research on brand development and protection, and explore the demonstration path of "capital, asset, and fund conversions" of agricultural brands; to advance the training and talent attraction measures of agricultural science and technology talents, especially rural young talents, and improve farmers' digital literacy and skills; to take the initiative to change the thinking, explore international cooperation models, and facilitate China's agricultural brand building to a new level.

Speech by He Changchui, former Deputy Director General of the Food and Agriculture Organization of the United Nations

Li Jinxiang, former National Chief Veterinarian of the Ministry of Agriculture and Rural Affairs and Executive Vice President and Secretary-General of China Association of Rural Development, delivered a speech stating that in the last ten years, China's agriculture has developed rapidly, realizing a leap "from traditional extensive farming to modern precise agriculture, and from single product production to brand building of the whole industry chain." At present, agricultural brand building embraces a broad cooperation prospect, rapid development trend, and great potential. I expect this ceremony will serve as an opportunity to strengthen mutual communication, deepen cooperation, build more and more agricultural brands to be famous across the country, and bring continuous momentum into promoting the comprehensive revitalization of rural areas.

Speech by Li Jinxiang, former National Chief Veterinarian of the Ministry of Agriculture and Rural Affairs and Executive Vice President and Secretary-General of China Association of Rural Development

Sun Ning, a member of the Party Leadership Group and Vice Chairman of the Sichuan Provincial Federation of Industry and Commerce, expressed in his speech that during the process of promoting Chinese-style modernization, green development and food safety have become important parts of agricultural development and brand development. I hope that all agricultural enterprises can continuously innovate their brands through integrity, quality, and scientific research; make good use of relevant national policies to maintain and protect their brands; adhere to keeping pace with the times, closely integrate brands and quality consumption, promote and enhance as a whole, further stimulate the vitality of agricultural brand development, and make positive contributions to boosting industrial revitalization in rural areas and building a modern new Sichuan.

Speech by Sun Ning, a member of the Party Leadership Group and Vice Chairman of the Sichuan Provincial Federation of Industry and Commerce

Mou Jinyi, Secretary of the Party Committee and President of Sichuan Academy of Agricultural Sciences, stated in his speech that in recent years, under the guidance of "polishing Sichuan's well-established brand as a major agricultural province," Sichuan has vigorously carried out the cultivation and creation of "Sichuan-titled" agricultural brands, constantly enhanced the influence of "Sichuan-titled" agricultural brands, and initially formed a vivid situation in which characteristic industries compete for development, agricultural enterprises strive for brands, and millions of farmers increase their income and become rich. The agricultural technology public brand named "Tianfu Agricultural Science," which is built by the Sichuan Academy of Agricultural Sciences and boasts excellent quality, outstanding features, and strong driving force, has released the Trial Brand Operation Plan and Product Incubation Park Operation Plan since its establishment in September this year, constructing the "1+1+N" operation model and incubation park building ideas, and providing a new path for the application of agricultural technology achievements and brand building.

Speech by Mou Jinyi, Secretary of the Party Committee and President of Sichuan Academy of Agricultural Sciences

Guo Yizhong, President of the Agricultural and Animal Husbandry Sector of Tongwei Co., Ltd. and General Manager of TWAD Co., Ltd., said in his speech that over the past 42 years, Tongwei has always adhered to technological leadership and focused on reform and innovation. In terms of seedlings, the South American white shrimp "Renhai No. 1," which Tongwei focuses on developing, has become the country's first shrimp seedling variety with independent intellectual property rights and a new variety certificate, creating the core chip in China's agriculture and animal husbandry sector. In terms of feed, Tongwei adheres to the principles of quality-rooted and customer-based, fully implements the "quality policy," and leads the high-quality development of the industry with specialization, standardization, and scale. This year, guided by the Sichuan Provincial Department of Agriculture and Rural Affairs, TWAD Co., Ltd., as the president unit, intends to unite over 1,000 provincial-level agricultural leading enterprises in Sichuan and integrate scientific research institutes, professional colleges, and supply chain finance and digital high-tech units to establish the "Sichuan Agricultural Industry Development Promotion Association," aiming to strongly promote the industrialization development of agricultural products and help create more well-known agricultural brands. In the future, Tongwei is willing to work hand in hand with industry peers to contribute actively to the high-quality development of Chinese agricultural brands and rural revitalization.

Speech by Guo Yizhong, President of the Agricultural and Animal Husbandry Sector of Tongwei Co., Ltd. and General Manager of TWAD Co., Ltd.

2

Develop agricultural brands to

revitalize and strengthen agriculture and enrich farmers

At the scene, He Changchui, former Deputy Director General of the Food and Agriculture Organization of the United Nations, grandly released the "Top 100 Iconic Agricultural Brands in 2024," with 100 brands from 72 cities and districts in 30 provinces including COFCO, Arawana, Yili, Tongwei, New Hope, CP, Muyuan, Wens, Twins, and DBN on the list.

The establishment of China Agricultural Brand Development Alliance and grand release of the "Top 100 Iconic Agricultural Brands in 2024"

At the same time, to promote the high-quality development of China's agricultural brands and empower rural revitalization, the Organizing Committee of China Agricultural Brand Annual Ceremony, together with industry associations, brand institutions, industry experts, and leading enterprises, etc., jointly established the China Agricultural Brand Development Alliance. It aims to focus on resource integration to promote the coordinated development of "brand building" and "market expansion"; focus on brand empowerment to assist in the transformation, upgrading, and quality and efficiency improvement of the agricultural industry through brands; focus on platform construction to build a new matrix of agricultural brands; focus on talent cultivation to strengthen the support of agricultural brand talents; focus on the building of iconic brands to continuously launch the "Top 100 Iconic Agricultural Brands" and lead and drive the overall promotion of agricultural brand building level.

At the ceremony, the Ten-Year Development Action Initiative for Chinese Agricultural Brands and the "Ten-Year Cultivation · Brand-Driven Agriculture" Public Welfare Assistance Plan was officially released. In the future, agricultural brand enterprises, industry associations, experts, and scholars will jointly facilitate the formation of a new pattern of comprehensive, profound, and multi-field agricultural brand building, allowing more high-quality agricultural products to achieve the transformation from "unknown" to "well-known."

A convergence of insight at the roundtable dialogue

On the day of the event, authoritative experts and enterprise representatives gave wonderful keynote speeches around the theme of "Empowering Branded Agriculture and Focusing on Rural Revitalization." In the roundtable dialogue session, guests exchanged views and shared insights about "opening a new era for spurring agricultural development by building strong brands." Besides, this ceremony grandly awarded the 2024 Agricultural Business Card · "Top Ten Emerging Brands Award," "Top Ten Outstanding Brands Award," "Top Ten Outstanding Contribution Award, "Top Ten Leaders Award," and other important awards, as one of the key highlights.

During this period, a variety of activities such as agricultural brand promotion and seminars, and "the Night of Qinghua Lang" welcome banquet were also organized, which showcased the achievements of agricultural brand building, shared successful experiences, helped the high-quality development of agricultural brands in China, and injected vigorous brand energy into rural revitalization.

Exciting programs at the welcome banquet

As an annual event of China's agricultural industry, the China Agricultural Brand Annual Ceremony has been successfully held for ten years. Its authority, fairness, professionalism, and participation have attracted numerous relevant leaders, experts and scholars, enterprise leaders, and industry elites to attend, thus winning wide acclaim from the industry and bringing strong momentum for the comprehensive promotion of rural revitalization and agricultural and rural modernization.

Group photos of guests