According to recent data released by the National Bureau of Statistics, China's total grain output in 2024 reached 1.413 trillion jin, marking an increase of 22.18 billion jin compared to the previous year, representing a growth rate of 1.6%. After maintaining a level above 1.3 trillion jin for nine consecutive years, this achievement signifies a new milestone, as the country surpasses the 1.4 trillion jin mark for the first time. In addition to ensuring a stable supply of food for the nation, China has continued to implement its strategy of strengthening agriculture through the development of brands. This ongoing effort enhances the market competitiveness and sustainability of both grain and key agricultural products, while addressing the evolving consumption needs and expectations of the population in the new era.

Photo Courtesy of CCTV News

Agricultural branding has become a key indicator of progress in agricultural and rural modernization. In recent years, departments of agriculture and rural affairs at all levels have rigorously followed the decisions and arrangements of the CPC Central Committee and the State Council, accelerating the implementation of the brand-strengthening agriculture strategy. As a result, awareness of agricultural brands has grown significantly, the number of agricultural brands has expanded rapidly, and the benefits derived from branding have improved markedly. 2024 The 10th China Agricultural Brand Annual Ceremony, which is known as one of the top platforms for "showcasing agricultural brand value, exchanging concepts, and enhancing the agricultural brand image" in China, will kick off on December 26-27, 2024, at the Chengdu Tongwei International Center.

2023 The 9th China Agricultural Brand Annual Ceremony

Since its inception in 2015, the China Agricultural Brand Annual Ceremony has been held for nine consecutive sessions, witnessing the remarkable growth of China's agricultural brands and providing a pivotal platform for their cultivation and development. The ceremony featured the announcement of the "Top 100 Iconic Agricultural Brands" in 2022, which was recognized as one of the key milestones in China's agricultural branding efforts. As we celebrate the 10th session of this prestigious event, themed "Empowering Branded Agriculture and Focusing on Rural Revitalization", this year's ceremony will reflect on the evolution of Chinese agricultural brands from their early stages to their current prominence, while looking ahead to future growth. The event will feature the launch of the Ten-Year Development Action Initiative for Chinese Agricultural Brands, a collaborative effort involving agricultural brand companies, industry associations, experts, and scholars, setting ambitious goals for quality improvement, green development, rural revitalization, and international competition. Furthermore, the ceremony will introduce the "Brand-Driven Agricultural Public Welfare Assistance Plan", which aims to support remote areas and small- and micro-sized enterprises through free brand consulting, technical assistance, and market matchmaking services provided by expert teams and leading enterprises. This initiative will help promote balanced agricultural brand development and contribute to the effective revitalization of rural communities.

2023 The 9th China Agricultural Brand Annual Ceremony

Important leaders and guests endorsed the event

Notably, a highlight of this year’s ceremony will be the grand unveiling of the "Top 100 Iconic Agricultural Brands of 2024", a prestigious list that has been released annually since 2019. With widespread participation from agricultural departments, associations, and brand organizations across more than 30 provinces, this initiative has attracted thousands of agricultural brands, generated over 100 million impressions, helping numerous agricultural brands gain national recognition.

A convergence of insight at the roundtable dialogue

Throughout the event, attendees will engage in a series of activities, including brand exhibitions, promotions, seminars, keynote speeches, and roundtable discussions. These activities will focus on enhancing the competitiveness, influence, and innovation of agricultural brands, while fostering collaboration among government, industry, academia, and research institutions. The China Agricultural Brand Annual Ceremony will continue to serve as a vital platform for knowledge exchange and cooperation, driving the future of China's agricultural brand landscape.

Leaders and guests visited the enterprise exhibition area

Empowering Branded Agriculture and Focusing on Rural Revitalization

December 26-27

2024 The 10th China Agricultural Brand Annual Ceremony

is fast approaching.

The official registration channels are now open.

We cordially invite you to join us at this prestigious event.

Your presence will offer a unique opportunity to witness the remarkable power of Chinese agricultural brands.