Corporate culture is not an air castle but embodied in everything, every sentence and every behavior. It is a casual piece of mind and behavior of employees, and it is rooted in everyone’s heart. Corporate culture gives an enterprise direction for sustainable development, goal for forging ahead, style of bearing oneself and significance of creating wealth.
—— Chairman Liu Hanyuan
Honesty: Being Sincere and Candid
Trust: Winning Trust by Credibility
Fairness: Running Business with Fairness and Legitimacy
Excellence: Taking the Lead with Guaranteed Excellence.
Striving for Excellence Contributing to Society
Corporate business behaviors should be responsible for employees, for customers & for the society.
Individual behaviors should be responsible for himself, for others & for the company.
Three Major Missions
Economic mission:Continuinga healthy growth and achievinge litestatus.
Social mission:Increasing social material wealth and improving lifequality.
Cultural mission:Upholding healthy social values and advancing China's cultural civilization.